IN-HOUSE AND EXCLUSIVE SWEEPSTAKES OFFERS

Ever scrolled through social media and seen an ad promising you a beach bod in a week, or riches overnight? We've all been there. But these click-baity ads might seem tempting, they actually hurt your performance in the long run. Here is why:

1.Upset User When people don't get the results they were promised, they get frustrated.

2. Falling behind Overpromising can make your campaign look good for a few days then fall off in next day

3.Causing a disruption Disruptions like angry users fulfilling unrealistic promises can mess up your engagement or performance. It could cost you a restriction or even permanent account ban.

4. Wasting your budget Ads that don't deliver real results are just a drain on your marketing budget.

6.Making things harder next time If people see the same pattern of promoted campaigns, they'll be less likely to believe your future ones.

Here are a few tips to help you create authentic and engaging content:

• Be transparent

  : Clearly state the prizes and rules of your sweepstakes.

• Avoid exaggerated claims

  : Don't promise unrealistic rewards or outcomes.

• Focus on value

  : Offer something genuinely valuable to your audience.

• Use clear and concise language

  : Avoid confusing or misleading terms.

• Prioritize quality over quantity

  : Focus on creating high-quality content rather than spamming your audience.

Remember, building trust takes time, but the payoff is HUGE! People who trust you become loyal users, not just one-time clickers.