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Digital Marketing Terms Explained
Navigating the Digital Marketing World Digital marketing can be a bit overwhelming, especially with all the new terms and acronyms flying around. Let's break down some of the most common ones,
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What is Lead Generation?
Is this your first time hearing the term "Lead Generation" or have you read other articles about "lead generation" but still don't understand what Lead Generation is? Imagine you're hosting a
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The Power of DSPs: A Guide to Running Effective Sweepstakes
What is a DSP? Imagine you're hosting a party and want to invite the right people. A Demand-Side Platform (DSP) is like a smart party planner that helps you invite the perfect guests. In the
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Crafting Emails that Drive Sweepstakes Participation
Email Magic: The Art of Engaging Sweepstakes Promotions In the digital age, email remains a powerful tool for promoting sweepstakes campaigns. But crafting emails that capture
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Smartlink Traffic: A Winning Strategy for Sweepstakes Campaigns
Introduction: Smartlink Traffic: The Secret Ingredient to Sweepstakes Success Running a successful sweepstakes campaign requires more than just offering enticing prizes. It's about
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Tiktok Ads 101: A Beginner’s Guide
New to TikTok advertising? Don't worry, we've got you covered. Here's a quick guide to help you get started: 1. Set Your Goals: Before you start creating ads, determine what
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How Clickbait Could Damage Your Campaign in Long Term
Ever scrolled through social media and seen an ad promising you a beach bod in a week, or riches overnight? We've all been there. But these click-baity ads might seem tempting, they actually hurt your
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How to Run Sweepstakes with Google and Social Media
Want to take your giveaways from "meh" to "MEGA exciting"? Lets explore the power duo of Google and Social Media! Google: your traffic treasure trove
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